MasterCard: Then, Now and Why

Way back around 1947, many banks in the US started doing their premium customers a favor. The banks gave them a piece of paper for the customers to flaunt at stores. The paper said, “ We, the bank, will pay you on behalf of the customer. Just send us the bill.”

One can imagine how privileged and special those customers felt. One can also visualize how those customers would stay bonded for life to their respective banks, as would their succeeding generations.

This practice of banks really caught on because it promoted customer loyalty and brought in new accounts. Which is why in 1951, The Franklin National Bank, New York, offered the first credit card as a formal financial instrument.

Throughout the fifties, this idea was franchised; a single bank in each large city would allow chosen merchants to accept cards instead of cash. The Interbank Card Association (ICA), which later became MasterCard International, evolved from this situation in August 1966.

ICA was a member-run organization, and banks formed the majority of members. They elected governing members and committees from amongst themselves to frame rules for ICA’s functioning and to implement those rules. In short, ICA was and is run like a true corporation.

In due course, like a typical corporation, ICA put plans in motion to expand internationally. The first steps took place in 1968, when ICA signed agreements with partners in Mexico, Europe and Japan.

By around 1978, ICA had practically covered all the continents. It changed its name to MasterCard to reflect its international stature. 1987 was a watershed year: MasterCard arrived in the People's Republic of China, where no other credit card had stepped foot in the history of banking. The very next year, the Soviet Union fell to that smart little piece of plastic.


*Now*

The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”

MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings reads like this:
1. JPMorgan Chase - 11.7%
2. Citigroup - 6.2%
3. Bank of America - 6%
4. Euro Kartensysteme - 5.2%
5. Europay France - 5.0%


* Why *

So why do millions of people carry MasterCard?

Well, to start with, and as mentioned earlier, it is accepted by more merchants the world over than any other credit card. Add to that the fact that wherever you may be on earth, you have an ATM nearby that will disgorge you cash if you have a MasterCard. How many ATMs are we talking about? Just 780,000!

Also, the intermediate and premium cards, Gold and Platinum, carry attractive value-added features. Such as “Road Assist”, which provides access to emergency service to travelers anywhere in the US. Or “PayPass”, which is a smart MasterCard that you just tap on the PayPass reader at participating locations for your card account to be debited (no swiping or giving your card to checkout counter staff).

If you are in the US, you also have MasterCard’s famous zero liability benefit: you are not liable if your card is stolen and misused.


* Conclusion *

MasterCard offers customers one of the greatest advantages in today’s commercial world: cashless transactions. Coupled with all the benefits mentioned above, it is very difficult to prove why you should not acquire one! Count on MasterCard International to evolve beyond plastic into state-of-the-art personal technology, like credit-loaded mobile phones… stay tuned!


About the author:
Lucky Balaraman is a graduate engineer who writes on a variety of subjects. Learn more about MasterCard from his site, http://master-card-information.info

How to Find the Best Low APR Credit Cards

by: Morgan Hamilton

Low APR credit cards are much more prevalent than in years past. Competition is stiff and credit card financial institutions offer many nice perks, rewards, points, low annual percentage rates (APR) and other inducements. They want to capture new customers who've never had a credit card but also those who already have a credit card and might like to save money by transferring that card's balance on to their new low APR credit cards.

Of course, there is nothing lower in an APR than zero - and those exist too, although sometimes for a limited time period. It may be that the lowest, or even the zero percentage APR is for an introductory period, after which the rate is higher. The permanent APR is what you want to watch out for, of course. Although if you're not opposed to doing a lot of switching, you can always purchase a low APR credit card, or zero percentage APR credit card, transfer the balance from your current high APR credit card, and then, once the introductory time period has expired and the APR is about to go up on your newest credit card, transfer the balance yet again to a brand new low APR credit card.

Let's look at a few of the low APR credit cards out there, so you know what kinds of options are typically available to you.

Citibank, for example, offers low APR credit cards that give you five percent cash back on any purchase you making at grocery stores and gas stations with your low APR credit card, and one percent back for any purchase elsewhere. The APR on transfers is zero for the first year. If your transfer transaction is at least $1500 you will earn $5 cash back with the low APR credit card. There is no annual fee and the APR after the first year is 12.24 percent.

Discover has a platinum clear card whose low APR is continual. The first year the APR is zero, but after the first year it's still a very competitive 9.99 percent. And there is no annual fee. With these low APR credit cards you earn a five percent cash back bonus on purchases made from hardware and home improvement retailers, restaurants, book vendors, and gas stations. If the retailer doesn't qualify you for the five percent discount you will always get one percent back no matter what you purchase and from where with this low APR credit card.

Chase Bank offers low APR credit cards as well. Its zero percent APR is good for six months, after which you will pay 10.49 percent. These low APR credit cards have no annual fee, and offer rewards at the rate of one point for every dollar spent with your Chase card. You can get free airline flights and hotel rooms, as well as cruises and auto rentals. This card also provides $500,000 worth of travel insurance for worldwide vacationing. You can also take advantage of a fifteen percent discount off a Hertz car rental with these low APR credit cards.

Get The Best Credit Card Merchant Account

by: Dane Collins
Looking for the best credit card merchant account? Admittedly, there are a plethora of lenders to choose from when you browse the Internet for merchant account services. But what are you really looking for? Do you want an enhanced business image? Increased public exposure? A larger client base? Additional sales and revenues? Then you’re on the right track! A merchant account can do all this and more when you work with the right company.

Finding a quality lender to work with for the best credit card merchant account is not as difficult as you might think. You can start by asking your local banker for information about its merchant accounts. If you don’t feel the terms are quite right for your company, ask for a referral or check out other local banks yourself. You also might want to try credit unions or reputable lenders to see if you can partner with a financial underwriter in your community. That way you will get to know the company representative and perhaps meet occasionally face to face, which is always a desirable goal in business when feasible. But if not, there are plenty of good lenders to work with.

The best credit card merchant account providers tend to compete with each other to get business owners’ business. In fact, some will offer to meet or beat a competing underwriter’s price. So if you like the terms but not the price at a particular bank, find a lower rate somewhere else and tell the first bank about it. Perhaps you can get your preferred terms and lower costs at the bank of your choice. But if it doesn’t work out for some reason, keep looking for other lenders and shop for the deal that will best suit your company’s growth plan. It’s just a matter of matching your needs with the lender’s capabilities to make a match that satisfies both of you.

What would the best credit card merchant account do for your business? You can start accepting credit card payments immediately when you get approved for a merchant account. Start by installing a simple credit card processor, the kind that swipes a credit card, at your place of business. Then you may want to consider digital telephone credit processing services. Or you might opt to go wireless if you travel to remote destinations to collect payments. You can even put up a company Website as your crowning achievement and accept credit card payments there as well. In a very short time your client base could multiply, along with your profits, all because of your merchant account status. Are your competitors already using technology like this to accept credit card payments? Then you have no time to lose!

Start shopping now for a lender that will approve your application, offer low-fee services, and provide reliable support while you upgrade your company’s business image. Don’t stop with the first company to offer you a merchant account. You deserve the best so don’t settle for less when you apply for your bank merchant account.

About the author:
Dane Collins is the owner of http://www.merchantdigital.coma nationally recognized merchant account provider. Start accepting credit cards today: http://www.merchantdigital.com

Find The Best Merchant Account

by: Dane Collins
Do you know where to find the best merchant account? If so, you probably already have one. If not, maybe it’s time to find out. A merchant account can open the door to e-commerce and position your company for unprecedented growth. The chief benefit sought by many business owners is the ability to process credit card payments. Studies suggest that people who pay with plastic tend to shop often and spend more. You can take advantage of this trend with a merchant account from a reliable lender.

Plenty of well-known or highly ranked banks and financial institutions offer what some consider as the best merchant account. Since not all of them can be the best, however, it’s really up to the client—that’s you—to decide which account plan will best help your business to grow. Much will depend on the fees involved with various services. For example, some lenders charge application fees while others do not. Other lenders expect you to pay annual membership fees. It is a good idea to check out the price lists at each lender’s site or to discuss these with an account representative before signing a contract. Some lenders are known for implementing a terrific credit processor with a combination terminal and printer. Others might be more widely recognized for their ability to support an Internet site that accepts credit payments. However, you might be more interested in a telephone ordering system with credit card payment options that will facilitate customer access to goods and services.

Whatever your credit processing needs, the best merchant account is the one that will help your company develop its potential. You need a company that is not too far above you to treat your business as a valuable client. You also want a lender with helpful customer support personnel who are available to answer questions and provide guidance when needed. You don’t want to wait on the telephone for 15 and 20 minutes for someone to take you off hold. Nor do you want to have fees increased unexpectedly so that your company’s budget must strain to meet payments.

The best merchant account is the one that you can trust to protect your company’s interests. You need a dependable provider who can offer quality equipment and reliable support or maintenance if needed. Your lender should be able to offer reasonable account fees and secure transmission on all customer transactions. When you look good, your lender looks good, and the customer benefits most from this type of positive win-win relationship.

To find the best merchant account, you may want to ask other business owners to recommend a lender they have worked with. Or you can browse testimonials on the Internet or in chat rooms. Never sign up with a merchant account lender who seems suspicious or about whom you know little. Your business is too valuable to take chance on losing all with an unknown underwriter who may be here today and gone tomorrow, so hold out to find the very best merchant account.

About the author:
Dane Collins is with Merchant Digital http://www.merchantdigital.coma nationally recognized merchant account provider. Start accepting credit cards today: http://www.merchantdigital.com